CNN’s morning show featuring Don Lemon, Kaitlan Collins, and Poppy Harlow just can’t seem to energize viewers on the struggling news network.
Mediaite reported “CNN This Morning” dropped to its lowest level of viewers, both in total average and in the critical 25-54 age demographic, since it was launched last fall. But it’s not only the morning show struggling to attract viewers. The entire network has reached new lows during the month of February:
February saw CNN hit lows in the demo not seen in over ten years. CNN prime time demo average of 122,000 viewers, while still above MSNBC’s 119,000, marked the network’s smallest audience since 2013. Additionally, CNN’s 89,000 total day demo viewers was its worst showing since 2012. CNN saw a 41 percent drop in total day demo viewers from January, while Fox News dropped 35 percent and MSNBC was down 6 percent.
