HomeStrategyPoliticsFacebook knew ads, microtargeting could be exploited by politicians. It accepted the...

Facebook knew ads, microtargeting could be exploited by politicians. It accepted the risk.


The review also noted that targeting “can divide communities or even incite violence by delivering outrage-inducing or fearmongering content to susceptible audiences that will have an outsized negative reaction,” such as people who exhibit “politically extreme beliefs,” an “authoritarian” personality or believe in “racial conservatism.”

Facebook’s Lever said, “Ahead of the US 2020 election, we gave people the ability to see fewer political ads, more control around how political advertisers could reach them, and temporarily paused all political advertising following the election.” 



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