06:49
Hollywood studios are planning a £250m-plus UK marketing blitz to promote the return of blockbusters to the big screen over the next 18 months, as the much-delayed premiere of James Bond: No Time to Die gives the industry the confidence to plot a post-pandemic boom in new releases.
With cinemas forced to shut for periods of months since the coronavirus hit in February last year, and movie-goers showing a reluctance to return en masse when they have been able to open, plans to release at least 160 films have been on hold.
Now, with cinemas for the most part back to normal operations – more than four-fifths globally are now allowed to open, according to the research firm Omdia – the logjam of films will mean that three years’ worth of releases hit cinemas in the next 18 months.